The music video for 'Kill This Love' by BLACKPINK exceeded 1.2 billion views on YouTube. It is the second major record in Black Pink's career.
According to YG Entertainment on the 9th, the music video for Black Pink'Kill This Love' exceeded 1.2 billion YouTube views at 0:38 am on the day.
BLACKPINK - 'Kill This Love' M/V
•Premiered Apr 4, 2019
As a result, Black Pink has set a new record for the second time in its lifetime with a music video of more than 1.2 billion views and is also the first in a K-pop male and female group.
Earlier, their other mega-hit song 'DDU-DU DDU-DU' reached 1.2 billion views, and this music video is now facing 1.5 billion views.
In addition, looking at the rate of increase in views of 'Kill This Love', it seems that it will closely follow the record of 'DDU-DU DDU-DU'. This is about 67 days earlier than the record of reaching 1.2 billion won in 'DDU-DU DDU-DU'.
'Kill This Love', released in April 2019, is a song that doubles the charm of Black Pink's girl crush, mainly with strong lead brass and magnificent drum sound. In particular, it has been steadily gaining popularity by capturing global music fans with addictive point choreography such as shooting a long gun.
'Kill This Love' was ranked 24th and 41st respectively on the Billboard 200 and Hot 100 in the US during the first week of its release, breaking the top ranking of K-pop girl groups at the time. At that time, it was the first K-pop girl group to reach No. 1 on the iTunes Song Chart, revealing its presence in the pop mainstream market.
Since then, Black Pink has grown into a global girl group by expanding the musical spectrum through active activities such as collaboration with famous pop stars such as Lady Gaga and Selena Gomez, as well as the release of their first studio album 'THE ALBUM'.
In particular, the number of subscribers to Black Pink's YouTube channel is currently over 57 million, which is the number one female artist in the world. Justin Bieber, the number one player in total, is rapidly following the number of subscribers (60.8 million).
Black Pink, who recently successfully completed a live stream concert (YG PALM STAGE-2021 BLACKPINK: THE SHOW), continues her solo project. With the first release of the stage of Rosé's solo album subtitle song 'GONE' in 'THE SHOW', the expectations of global music fans have increased.
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