Singer brand reputation in February announced

 February singers brand reputation in 2021 above big data analysis, Bulletproof Boy Scouts, 1 and 2 above were analyzed by IU, 3rd imyoungung order.

The Korea Corporate Reputation Research Institute analyzed 123,421,789 singer brand big data from January 27, 2021, to February 27, 2021, and analyzed consumer's brand participation, media, communication, and community. In January 2021, the number of singer brand big data 147,794,847 decreased by 16.49%.

The #1 BTS band (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) was analyzed as a brand reputation index of 13,215,433 as the participation index became 2,974,592 media index 3,267,225 communication index 3,787,145 community index 3,186,472. Compared to the brand reputation index of 17,265,853 in January, it fell 23.46%.

2nd IU brands as index participation 1,874,430 1,944,182 communication media index Index Index 2,170,486 3,667,115 communities were analyzed in brand reputation index 9,656,213. Compared to the brand reputation index of 5,720,662 in January, it rose 68.80%.

The 3rd place Lim Young-woong brand was analyzed as a brand reputation index of 8,654,221 with participation index 2,938,600 media index 2,938,600 media index 1,264,847 communication index 2,071,449 community index 2,379,324. Compared to the brand reputation index of 10,836,785 in January, it fell by 20.14%.

The 4th place Black Pink (Jisoo, Jenny, Rose, Lisa) brand was analyzed as a brand reputation index of 6,149,244 with a participation index of 779,600 media index 1,216,154 communication index 2,962,603 ​​community index 1,190,887. Compared to the brand reputation index of 9,249,888 in January, it fell 33.52%.

The 5th place Kang Daniel brand was analyzed as a brand reputation index of 4,912,957 with the participation index 1,788,309 media index 422,566 communication index 1,217,886 community index 1,484,196. Compared to the brand reputation index of 1,965,228 in January, it rose by 149.99%.

"As a result of the singer brand reputation analysis in February 2021, the BTS brand ranked first," said Chang-Hwan Koo, director of the Korea Corporate Reputation Research Institute. Looking at the detailed analysis, brand consumption fell by 21.20%, brand issues fell by 11.31%, brand communication fell by 18.94%, and brand spread fell by 13.05%.

Following "IU brand to brand reputation ranking rise with the introduction of new sources Bulletproof Boy Scouts Brand No. 1, IU brands 2 were scissors, imyoungung brand third. Bulletproof Boy Scouts brand has a global platform, IU brand community platform, imyoungung brand We are building a fandom on the media platform.”

Place in February 2021 Singer brand reputation 30 rankings in

1. bulletproof Boy Scouts, 
2. IU,
3. imyoungung,
4. Black Pink, 
5. Kang Daniel
6. Danielle young tak, 
7. Lee Chan-won, 
8. NCT, 
9. Sunmi
10. IZ*ONE
11. TWICE
12. Seventeen, 
13. Oh My Girl, 
14. Kim Hee Jae
15. girlfriend, 
16. anthem, 
17. EXO, 
18. Lee Seung-gi,
19. Jeong Dong-won,
20. Cheongha, 
21. Hwasa, 
22. Taeyeon, 
23. Jesse, 
24. Red Velvet,
25. Jang Min-ho, 
26. Punch, 
27. Park Jin-young, 
28. Ben, 
29. Red Velvet’s Joy, 
30. and Na Hoon-ah.