Louis Vuitton selected BTS as an ambassador.
Bulletproof Boy Scouts are not only nominated for the 63rd Grammy Awards, but also a number of singles and albums that have received multi-platinum certification from the American Record Industry Association (RIAA), and are global artists with global recognition and influence. Louis Vuitton looks forward to a new journey with BTS, which is popular around the world, breaking various records of Billboard and Guinness.
Through the meeting where creative visions and ideas were shared, Virgil Abloh, Artistic Director of Louis Vuitton Men's Collection, said, “We welcome BTS to join us as Louis Vuitton's ambassadors. We are very excited to collaborate with BTS to write a new chapter in Louis Vuitton by integrating luxury and contemporary culture, and we would like to reveal our exciting projects as soon as possible.”
In response, BTS also said, "Being a global ambassador of Louis Vuitton is a meaningful moment for BTS, and projects with Virgil Abloh are expected."
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