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Black Pink, 'Kill This Love' MV exceeded 1.3 billion views... Second in life [Official]


 The music video for the girl group BLACKPINK's 'Kill This Love' surpassed 1.3 billion views on YouTube. This is my second time in my life.

According to the management company YG Entertainment on the 22nd, the music video for Black Pink's 'Kill This Love' surpassed 1.3 billion YouTube views at 1:39 pm on the same day.

With this, Black Pink became the first K-pop group to have two music videos with over 1.3 billion views. Earlier, their other mega hit song 'DDU-DU DDU-DU' reached 1.3 billion views, and this music video currently has 1.6 billion views.

The music video for 'Kill This Love' is steadily narrowing the gap with 'DDU-DU DDU-DU', which has been writing various new records. Actually, the period of reaching 1.3 billion views of this 'Kill This Love' is about 35 days faster than 'DDU-DU DDU-DU' in 2 years and 1 month.

'Kill This Love' is a powerful song with strong lead brass and magnificent drum sound. In particular, the addictive point choreography, such as shooting a long gun, doubled the charm of Black Pink's girl crush, captivating music fans around the world.

The music video exceeded 100 million views in 63 hours after it was released and received a hot response. It was also named as the only K-pop in the top 10 '2019 most watched music videos in the world'' released by YouTube.

'Kill This Love' after its release, ranked 24th and 41st in the US Billboard 200 and Hot 100 respectively, and ranked 33rd in the UK Official Singles Chart Top 100, breaking a new record for a K-pop girl group at the time. In addition, it became the first K-pop girl group to reach No. 1 on the iTunes Song Chart in the US and began to stand out in the pop mainstream market.

On the other hand, there are a total of 28 videos of Black Pink's billion-dollar viewsThe number of YouTube subscribers also currently exceeds 61.3 million. If this trend is the case, it is expected to write a new history beyond Justin Bieber, the world's No. 1 artist in this field.



















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