BTS Jimin, #1 brand reputation in May '29 consecutive months' [Official]

 BTS Jimin took first place in the boy group's personal brand reputation.

As a result of big data analysis in May 2021, BTS Jimin ranked first, taking the first place for 29 consecutive months. Second place was Astro Cha Eun-woo, and third place was BTS V.

The Korea Corporate Reputation Institute extracts 132,605,2,609 brand big data of 632 Boy Group individuals from April 15, 2021 to May 15, 2021 for the analysis of Boy Group's personal brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index created by analyzing consumers' behaviors. Compared to the 142,396 Big Data of Boy Group's personal brand reputation in April 2021, it increased by 1.26%.

The brand reputation index is an index created through analysis of brand big data by finding that consumers' online habits have a great influence on brand consumption. Through the boy group personal brand reputation analysis, it is possible to measure the positive and negative evaluation of the boy group personal brand, media interest, and consumer interest and traffic. The boy group's personal brand reputation analysis included a brand valuation analysis that measured brand influence and a qualitative evaluation of the brand reputation monitor.

In May 2021, the 30th place in the boy group's personal brand reputation was BTS Jimin, Astro Cha Eun-woo, BTS V, BTS Jungkook, BTS Jin, Highlight Yoon Doo-jun, Highlight Yang Yo-seop, BTS Suga, Highlight Lee Gi-gwang, BTS RM, Highlights Dongwoon Son, BTS J-Hope, NU'EST Minhyun, AB6IX Lee Daehwi, ON&OFF Hyojin, NU'EST Baekho, NUEST JR, AB6IX Park Woojin, NU'EST Ren, SHINee Taemin, ON&OFF You, AB6IX Kim Donghyun, NCT Mark, AB6IX Jeon Woong, NCT Geno, On & Off Etion, NCT Renjun, On & Off MK, On & Off Jays, The Boyz in that order.

The BTS Jimin brand, which ranked first, was analyzed with a participation index of 114,8663, a media index of 1,81,966, a communication index of 1,041,169, a community index of 1.55,236, and a brand reputation index of 4.72 million, 7034. Compared to the brand reputation index in April, it fell 10.67%.

"As a result of the Boy Group's personal brand reputation analysis in May 2021, the BTS Jimin brand ranked first," said Chang-Hwan Koo, director of the Korea Corporate Reputation Research Institute. 'Was high, and 'butter, out of stock, army' was analyzed high in keyword analysis. In the positive and negative ratio analysis, the positive ratio was analyzed as 81.07%.”