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Overcoming the burden and growing its own new record, Oh My Girl's stupid step-by-step growth

 


Overcoming the burden and breaking a new record. It is the story of Oh My Girl (Hyojeong, Mimi, Yoo, Seunghee, Jiho, Beanie, Arin), a group that continues to grow without limits even in the 7th year of their debut.

Oh My Girl released their 8th mini-album 'Dear OH MY GIRL' (Dear Oh My Girl) on May 10 at 6 pm. Shinbo, released in a year and a month after the 7th mini-album 'NONSTOP' released in April of last year.

This album includes the title song 'DUN DUN DANCE', 'Dear you (to my spring)', 'My doll (Hello, play in my dreams)', 'Quest' (quest), 'Invitation', 'Swan' (Swan), a total of 6 new songs were included. Oh My Girl, with the team name'OHMYGIRL' as the album name, unfolded their own narrative, who grew up as a girl with a sticky relationship, as a stranger to the new album for the first time, with a colorful and transparent perspective like watercolor paints.

As it was released after a relatively long hiatus, it is gaining hot interest from domestic and foreign music fans. Oh My Girl won first place on the music site Bugs and Genie as of the morning of the day after the release with the title song 'DUN DUN DANCE'.

Melon, the largest music site in Korea, is running at No. 1 on the latest 24Hits chart (a chart created by reflecting the usage of the last 24 hours for newly released songs). It also entered 24Hits (a chart created by reflecting the usage of the last 24 hours) and climbed to 16th place in one day. It is a more meaningful achievement because it has not only achieved numerical results, but has also gained favorable reviews for showing the essence of Oh My Girl's table dance-pop, which is bright, light, and gloomy.

The trend of YouTube views is also unusual. The music video for 'DUN DUN DANCE' exceeded 10 million views in about 32 hours. This is Oh My Girl's shortest YouTube view. In the case of the music video for the title song 'Nonstop' of the last album, it achieved 10 million views in three days.



Growth in album sales is also remarkable. Last year, Oh My Girl, who recorded 23,254 copies of the initial sales of 'NONSTOP' (the first week of sales of the album), surpassed 60,000 copies in three days with this new release. The total sales volume is expected to increase further, as there is still about half of the initial sales volume counting period remaining. This is a part where you can realize that the interest of K-pop fans around the world for Oh My Girl has grown even hotter.

With this, Oh My Girl has achieved another lumpy step-wise growth. Oh My Girl, who received attention with the title of 'B1A4 Younger Sisters Group' before debut, started her activities in April 2015 with the title track 'CUPID' of her first mini-album 'OH MY GIRL'. It hasn't achieved record performance since its inception, but over the past six years, 'CLOSER', 'LIAR LIAR', 'Listen to Me', 'Secret Garden', 'Remember Me', Through'The Fifth Season (SSFWL)' and 'Slightly Excited', he gained the modifier 'Concept Fairy' by showing various music and performances. Step by step, it has penetrated into the hearts of music fans by strengthening their musical capabilities and fandom.

For an idol group, it is not difficult to achieve the top by continuing to grow steadily. In general, idol groups sign an exclusive contract for 7 years with their affiliated company in accordance with the standard contract provided by the Fair Trade Commission. Accordingly, the time of the contract expiration is approaching, and the renewal of the contract or the transfer of the agency, There are not a few cases where the team leaves the team and makes a different move. It is the so-called '7 years of evil' and '7 years jinx'.

On the other hand, Oh My Girl was in full bloom only in the seventh year based on the fandom, popularity, and musicality that had been solidified without rushing. Oh My Girl said, "I think it was Oh My Girl's secret to keep running without giving up. Oh My Girl slowly walked step by step, step by step. Even if the stairs were low or high, we didn't care at all and we were concerned about going forward. I think that, after paying attention to that, there was a song that many people like. I think that this day has not come because we went hard on our path. I will continue to be an Oh My Girl step by step in the future."











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