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Lee Seung-yoon was surprised by the ripple effect


 Seungyoon Lee became the 'Complete Man'. After winning JTBC's 'Singer Gain' from an unknown to a famous singer, he has emerged as a star in the advertising industry this time.

11st, which recently selected Lee Seung-Yoon as a model for the '2021 Hope Shopping Campaign' to support abandoned pets and pets, was surprised by Seungyoon Lee's ability to sell out the eco-bag package in 5 minutes. It is said that the video introducing the Hope Shopping Eco Bag package recorded 3 million views in four days, and inquiries about cancellations continued even after the package was sold out. In the second-hand market, package products priced at 19,000 won are being traded at more than double the original price. Even though some of the packages were sold separately for 50,000 won or 30,000 won, sales were made or reservations were made. 11st said, "Customers showed sympathy and response to the campaign and made many purchases at the same time as the sale opened. The donations collected with customers will be used for meaningful activities that deliver hope to abandoned animals and pets."

The popularity of idols can be felt everywhere. Despite the declaration that they would not receive fan support, fans gathered their hearts and put up a subway advertisement on the first floor of the waiting room at Samsung Station on Line 2. Tmap provides a celebrity service where you can get directions with Seungyoon Lee's voice. Based on artificial intelligence (AI) speech synthesis system (TTS) technology, it provides directions by mixing its own unique accent. Attire Beauty, a home beauty device company, is conducting a promotion to target women's hearts with Seungyoon Lee. Lee Seung-yoon's unique identity of "Genre No. 30" is melted in advertisements and broadcast online and on TV. This advertisement was originally planned for online marketing purposes, but after Seungyoon Lee's selection as a model, the number of website visitors increased by 270 times compared to the previous year and product sales increased by more than 15 times. Lotte Hi-Mart achieved 600,000 views in 10 days with Lee Seung-yoon as the first runner of the YouTube content 'My Neighborhood Concert, Go to Hi-Mart'. I only uploaded the content without much publicity, but it was evaluated that "it is being reborn as a 'big hit' content, which is rare in the distribution industry."


In particular, the comment event, which Seungyoon Lee planned on the spot as a way to repay his fans, caused a sensation that surprised even him. The two-minute and 35-second video that said that he would repay fans who left a funny comment with a gift has surpassed 340,000 views and has reached 20,000 comments. As fans flocked, the video climbed to 7th place in popularity, and National Assembly Broadcasting also became a hot topic by participating in the comment, "Seungyun, please enter the National Assembly. Fans called it 'Lee Seung-Yoon's disaster (self-induced disaster) 4.13 Comment Battle', and Lee Seung-Yoon said that it took a month to read all the comments and said, "I didn't know the world too much. I won't do this in the future. Sorry for making you wait so long. I didn't know it would be like this," he apologized and thanked the fans for their enthusiastic support. He also said, "Before 'Sing Again' went out, there were less than 1,000 people, but many people subscribed. It's very emotional."

According to the industry, Seungyoon Lee has already filmed advertisements in various fields such as food and beverages and furniture. An official said, "We are getting a positive response in the field of promotions targeting women." The agency said, "It is true that we received a lot of love calls from the advertising industry. We will repay you with good activities."

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List of song Lee Seung-Yoon







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