Ace shoots the taste of North American K-pop 'Zenji'

 The possibility of aiming at the North American K-pop market has opened up to the group Ace, which is about to celebrate its 4th anniversary.

North American K-pop professional service TheQoos (CEO Han Garam) checked and announced the capabilities of ACE (ACE, Donghun, Wow, and Kim Byungkwan-chan) in the US market and the tendency of local 'choice' (fandom).

In this material, The Kus contains the distribution of choices by city, the keywords representing Ace among American choices and general K-pop fans, and the way American fandoms who love Ace consume content. In addition, the global fandom's positive and negative gaze toward Ace was analyzed and visualized, and it was implemented in the form of a dashboard that can be used for risk management.

Ace has about 50,000 fandoms in Thekus. The number of users who follow Ace in the app has been steadily increasing since last summer and has been prominent since last January.

American choices were found in New York and Los Angeles, where many K-pop fandoms are concentrated, as well as Dallas, Houston, and Sycaco. In addition to Ace, they had a strong tendency to like ATEEZ Tomorrow by Together. He was also good at ‘My Doll Sales’ for K-pop beginners who were introduced to BTS. In addition, on-and-off and UP10TION's fandoms were often spotted showing interest in Ace.

Most American choices consumed Ace's content on Twitter and YouTube, just like overseas fandoms, but they also showed differences from other fandoms. Thekus said, "Compared to the general K-pop fandom that does not follow Ace, the selection of Twitter is more than 10% higher and they use YouTube less." He added, "Compared to the fandom that follows the boy group in The Cous app, the choices have a particularly large number of followers between the ages of 23 and 30," he explained.

The words used by K-pop fans to express Ace over the past six months on YouTube, including The Cous, and various communities in the US are 'Performance' 'Sexy' 'Handsome' 'BTS' 'Cute' 'Down' 'Fave Boys' ' Steve Aoki', etc.

Ace's agency, Bit Interactive, recently collaborated with the NFT (non-replaceable token) platform WAX to release 106 types of NFT cards, create globally oriented content, develop musical direction and worldview, and promote K-pop trends abroad. I have been with the ark

The Kus said, “This has some influence on the movement of the fandom within The Kus.” “As of the 30th of last month when Ace's NFT card was released, the number of Ace's followers increased by 15% compared to the previous week.” did.

Thekus, a company that aims to promote K-pop and K-culture in the US market, gathers members who have accumulated expertise in K-pop and IT in the US and Korea. The contents of K-pop idols are collected through more than 500 content providers around the world dealing with gram and K-pop.

Based on this, K-pop fans in the U.S. and fandoms living in more than 180 cities are introducing them to mobiles and looking at their reactions. 
It can be downloaded from theQoos